We were excited to welcome back social media influencer Rayy Syymone for her second appearance in our 24 Hour Fitness brand campaigns this year.

Words are stored in the tem­po­ral lobe of your brain (in green on the cere­bral cor­tex image to the right). But on which brain hemi­sphere, right or left? As you know, your brain has two sides (two hemi­spheres) con­nected by the cor­pus cal­lo­sum. You have one tem­po­ral lobe on each side of the brain.

If you are right-hand­ed, your lan­guage is stored most­ly in your left tem­po­ral lobe. If you are left-hand­ed, you are not so lat­er­al­ized and your lan­guage is stored a bit on both sides of your brain, in the tem­po­ral lobes. Also, words that are often heard togeth­er (such as salt and pep­per) or words that share some mean­ing (such as nurse and doc­tor) are con­nected or asso­ci­ated in the brain. Once you hear one, the oth­er is often activated.

Here is a brain teas­er whose aim is to stim­u­late the con­nec­tions or asso­ci­a­tions between words in your tem­po­ral lobe. You will see pairs of words, and your goal is to find a third word that is con­nected or asso­ci­ated with both of these two words.

The teaser is just one piece of the puzzle. Other important parts of a successful pre-launch campaign are a Twitter account, Facebook page, blog, and others. Unlike on a teaser page, which is usually a one-way medium, people can reply to your tweets and leave comments on your blog. Pros target the two-team, six-point teaser, which can be bet at roughly -120 odds. While public bettors look for the biggest spreads of the weekend and blindly tease down favorites, pros focus on.

For exam­ple, the first pair is PIANO and LOCK. The answer is KEY. The word key is con­nected with both the word piano and the word lock: there are KEYS on a piano and you use a KEY to lock doors. Key is what is called a homo­graph: a word that has more than one mean­ing but is always spelled the same.

Ready to stim­u­late con­nec­tions in your tem­po­ral lobe(s)? Enjoy!

(Solu­tions are below. Please don’t check them until you have tried to solve all the pairs!)

1. LOCK — PIANO

2. SHIP — CARD

3. TREE — CAR

4. SCHOOL — EYE

5. PILLOW — COURT

6. RIVER — MONEY

7. BED — PAPER

8. ARMY — WATER

Two Teasers In One Post Two

9. TENNIS — NOISE

10. EGYPTIAN — MOTHER

11. SMOKER — PLUMBER

— Pas­cale Mich­e­lon, PhD is a sci­en­tist, edu­ca­tor, and con­tribut­ing author to “The Sharp­Brains Guide to Brain Fit­ness: How to Opti­mize Brain Health and Per­for­mance at Any Age” (April 2013; 284 pages).

SOLUTIONS

1. LOCK — PIANO > KEY

2. SHIP — CARD > Deck

3. TREE — CAR > Trunk

4. SCHOOL — EYE > Pupil (Exam and Pri­vate are also possible)

5. PILLOW — COURT > Case

6. RIVER — MONEY > Bank (Flow is also possible)

7. BED — PAPER > Sheet

8. ARMY — WATER > Tank

9. TENNIS — NOISE > Racket

10. EGYPTIAN — MOTHER > Mummy

11. SMOKER — PLUMBER > Pipe

Two Teasers In One Post Office

Next brain teas­er in Sharp­Brains’ top 25 series:

Two Teasers In One Post Malone

• #14. Join this par­ty for polyglots